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● Competency 05 — Marketing & Creative

Marketing & Creative

Real campaign creative in native formats, connected to campaign structure, validated leads and broker follow-up.

Business job: Turn campaign strategy, creative production, lead capture and follow-up into one connected acquisition system.

  • Meta & Google
  • Campaigns
  • Creative production
  • Video & motion
  • Content systems
Real 4:5 feed creative produced for a property campaign
4:5 feed
Real square campaign creative from a carousel set
1:1 carousel
Authorized property campaign hero frame
campaign frame
  • Distribution
  • Instagram
  • Meta
  • Google
  1. Distribution
  2. Lead form
  3. Validated · deduped
  4. CRM
  5. Broker follow-up
  6. Delivery

One property → positioning → native creative → distribution → validated lead → CRM follow-up.

Scroll: one offer multiplies into the formats the campaign actually needs.

Property — Real property material starts the work

Flagship film · 24 s · idea to leads

  • 00–13 property becomes positioning and native creative
  • 13–22 a validated lead reaches a person
  • 22–24 follow-up continues in CRM
MK-FILM · 24s · 1920×1080 · 30 fps — From idea to leads.

Systems in operation

Working structures behind the competency.

  • 01

    Creative production system

    9:16 · 4:5 · 1:1

    Source truth → concept → native formats → visual QA → approval

  • 02

    Publishing control plane

    Approval + durable receipts

    Brand context → schedule → publish → provider readback → reconcile

  • 03

    Acquisition operations

    Lead capture continues

    Campaign → native form → validation → CRM → follow-up

Inside the campaign

  • 01

    Production delivers each native format — 9:16, 4:5 and 1:1 — rather than one crop.

  • 02

    Lead capture is connected to CRM follow-up, not left as a form submission.

  • 03

    Campaign delivery and follow-up are shown as configured work.

Technical details
  • Every image and clip is campaign material produced for real property campaigns, kept at its native ratio.
  • One property produces a vertical film, feed frames, a square set and a wide campaign frame.
  • Lead capture continues into CRM and broker follow-up rather than ending at the form.

Surfaces shown: website-native SVG, Canvas and native-ratio campaign media.

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